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Driving Long-term &

Sustainable Growth

for Global Brands in Korea

expand k is a Korea Market Entry & Growth Partner helping global brands and businesses enter, activate, and grow in the Korean market through performance marketing, e-commerce acceleration, and B2B marketing.

Trusted by 80+ global brands & businesses, we’ve developed a proven approach that accelerates market entry, drives growth, and builds lasting success in Korea. 

 

Whether you are a consumer brand looking to launch and scale through Korean e-commerce platforms or a business looking to build awareness and generate qualified leads in Korea, we provide the local expertise and execution support needed to drive sustainable growth.

expand k is a Korea Market Entry & Growth Partner helping global brands and businesses enter, activate, and grow in the Korean market through performance marketing, e-commerce acceleration, and B2B marketing.

About

expand k

We support global brands and businesses looking to enter, grow, and scale in Korea.

More than an agency, we act as a local growth partner for global brands and businesses – helping our clients navigate Korea’s market landscape, localise their strategy, activate the right digital channels, and build sustainable growth.

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CONSUMER
BRANDS

Build awareness and demand in Korea through localised campaigns and content, and influencer marketing.

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E-COMMERCE BRANDS

Launch and scale across Korea’s leading e-commerce platforms (Naver & Coupang) with localised operations and performance marketing.

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B2B
BUSINESSES

Generate qualified traffic and leads in Korea through localised B2B performance marketing.

JBL.jpg

CONSUMER
BRANDS

Build awareness and demand in Korea through localised campaigns and content, and influencer marketing.

swisse.png

E-COMMERCE
BRANDS

Launch and scale across Korea’s leading e-commerce platforms (Naver & Coupang) with localised operations and performance marketing.

Steel magazine03_mockup.png

B2B
BUSINESSES

Generate qualified traffic and leads in Korea through localised B2B performance marketing.

Who We Help

Consumer Brands

For global consumer brands looking to grow brand awareness, improve campaign performance, and drive measurable results in Korea through paid media, influencer marketing, local content, and integrated brand campaigns.

B2B Businesses

For global companies looking to build awareness, drive qualified traffic, and generate business leads in Korea through localised landing pages, search campaigns, LinkedIn advertising, and B2B performance marketing.

Korea E-commerce Acceleration

For brands looking to activate and scale across Korea’s leading e-commerce platforms, including Naver Smart Store and Coupang, through marketplace setup, PDP localisation, store operations, and growth marketing.

From consumer brand growth and e-commerce acceleration to B2B lead generation and local campaign execution, we provide the strategic and operational support needed to grow in Korea with confidence.

 

Whether you are growing a consumer brand, scaling e-commerce sales, or building B2B opportunities in Korea, explore the right support based on your business needs.

Our Services

Brands

Roborock

Successful Launch and Establishment of a Strong Brand Presence in the Korean market via Performance Marketing

Brand Activation & Management ↗︎
Performance Marketing ↗︎
Brands

Loop Earplugs

Driving Trackable Sales and Brand Presence through UGC, Influencer Marketing, and Brand Partnership Ads

Brand Activation & Management ↗︎
Performance Marketing ↗︎
Brands

LAFC

Building LAFC's Korean Marketing Engine across Naver, Content, and Influencer Channels

Brand Activation & Management ↗︎
Performance Marketing ↗︎
Brands

Bambu Lab

Launching Bambu Lab in Korea with a Full-Funnel Naver Strategy, from Community Ads to 3,000%+ ROAS

Brand Activation & Management ↗︎
Performance Marketing ↗︎
Business

Envirotainer

Strengthening competitive positioning in Korea through organic content, digital PR, and local asset production.

B2B Performance Marketing ↗︎
Business Representation ↗︎
PR & Media Communications ↗︎
Event & On-Ground Activation ↗︎
Business

Cato Networks

Strengthening digital presence and awareness in Korea through localised content and Naver-focused performance activities.

B2B Performance Marketing ↗︎
PR & Media Communications ↗︎
Business

Cloudflare

Increasing brand visibility and supporting sales generation in Korea through localised B2B marketing and performance-driven campaigns.

B2B Performance Marketing ↗︎
PR & Media Communications ↗︎
Business

European Pork

Driving awareness in Korea through business localisation, PR-led communications, and performance marketing execution.

Business Representation ↗︎
B2B Performance Marketing ↗︎
PR & Media Communications ↗︎
Event & On-Ground Activation ↗︎
Roborock
Performance Marketing

Helping consumer brands successfully launch, operate, and scale across Korea's leading e-commerce platforms.

1. Search Ads (Naver / Google)

2. Display Ads (Naver / Google / Kakao)

3. Social Ads (Meta / TikTok / YouTube)

4. Shopping Ads (Naver / Coupang)

5. Influencer Marketing

6. Content Marketing 

7. SEO & GEO

E-commerce Acceleration

Helping consumer brands launch, operate, and scale across Korea’s leading commerce platforms.

1. Local Marketplace Commerce Setup & Operation (Naver / Coupang)

2. Branded Commerce Setup & Operation  (Shopify / Wordpress)

3. PDP Localisation & Storefront Optimisation

4. Local Logistics & Fulfilment

5. Local Customer Service

6. E-commerce Growth Marketing

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B2B Marketing

Helping global businesses build awareness, generate qualified leads, strengthen their local presence, and support business growth in Korea.

1. B2B Performance Marketing (Lead Generation Campaigns)

2. PR & Media Communications (Digital PR, media outreach, thought leadership)

3. Business Representation (Localisation, Business Materials, Partner Outreach)

4. Event & On-Ground Activation (Offline Event Activation Support)

Our Services

Integrated market entry, performance marketing, e-commerce, and B2B growth services for global brands and businesses expanding into Korea.

Our Clients & Growth Cases

See how global brands and businesses have successfully entered, activated, and grown in Korea through expand k's integrated marketing and growth solutions.

Brands

Roborock

Successful Launch and Establishment of a Strong Brand Presence in the Korean market via Performance Marketing

Brand Activation & Management ↗︎
Performance Marketing ↗︎
Brands

Loop Earplugs

Driving Trackable Sales and Brand Presence through UGC, Influencer Marketing, and Brand Partnership Ads

Brand Activation & Management ↗︎
Performance Marketing ↗︎
Brands

LAFC

Building LAFC's Korean Marketing Engine across Naver, Content, and Influencer Channels

Brand Activation & Management ↗︎
Performance Marketing ↗︎
Brands

Bambu Lab

Launching Bambu Lab in Korea with a Full-Funnel Naver Strategy, from Community Ads to 3,000%+ ROAS

Brand Activation & Management ↗︎
Performance Marketing ↗︎
Business

Envirotainer

Strengthening competitive positioning in Korea through organic content, digital PR, and local asset production.

B2B Performance Marketing ↗︎
Business Representation ↗︎
PR & Media Communications ↗︎
Event & On-Ground Activation ↗︎
Business

Cato Networks

Strengthening digital presence and awareness in Korea through localised content and Naver-focused performance activities.

B2B Performance Marketing ↗︎
PR & Media Communications ↗︎
Business

Cloudflare

Increasing brand visibility and supporting sales generation in Korea through localised B2B marketing and performance-driven campaigns.

B2B Performance Marketing ↗︎
PR & Media Communications ↗︎
Business

European Pork

Driving awareness in Korea through business localisation, PR-led communications, and performance marketing execution.

Business Representation ↗︎
B2B Performance Marketing ↗︎
PR & Media Communications ↗︎
Event & On-Ground Activation ↗︎

Ready to Grow in Korea?

expand k combines local market expertise with end-to-end execution to help global brands and businesses enter, activate, and grow in Korea.

 

From performance marketing and brand activation to e-commerce acceleration and B2B lead generation, we provide integrated support tailored to your business objectives.

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Area of Interest

Contact

Our Clients & Work

01

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Successful Launch and Establishment of a Strong Brand Presence in the Korean market via Performance Marketing

02

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Turning Global Brand into a Local Sensation with a Brand Localisation Strategy

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03

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User Acquisition and Cross-border E-commerce Campaign via Local Paid Search

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04

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Enhancing Brand Awareness and Product Conversions through Multi-Channel Paid Digital Media Campaigns

05

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Increasing Campaign Awareness via Strategic Management of Local Paid Search

06

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Enhancing BabyBjorn's Brand Awareness through Strategic Social Media Advertising and Offsite Content Marketing

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