To accomplish these objectives, expand k executed a range of activities within Basler's paid search digital marketing initiatives in Korea. In the local paid search project, the team revamped Basler's Google Search Ads account by restructuring campaigns, updating ad copies and providing recommendations to refine landing pages.

Moreover, expand k took full responsibility for managing ad copy, bids and overall strategy while delivering monthly reports to monitor performance. In addition to optimising paid search efforts, expand k conducted a thorough search ad performance audit encompassing both Google and Naver platforms. This involved analysing current search ad performance, evaluating competitor activities, scraping ads and pertinent data across targeted keywords and auditing Basler's Google and Naver Search Ads accounts.

Based on the findings of the audit, expand k furnished recommendations and devised strategies. Furthermore, the team provided tailored Korean digital marketing services to cater to Basler Asia's specific requirements.