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    1. Market Research & Competitor Analysis

    2. Consumer Research & Target Audience Insights (B2C / B2B)

    3. Brand Strategy Development (Core Value / Proposition / Positioning / Tagline)

    4. Brand Design Strategy Development (Visual)

    5. Brand Localisation Strategy Development (Verbal)

    6. Brand Marketing Strategy Development (Community & Content)

    7. Performance Marketing Strategy Development (Search, Display, Social & Video)

    8. Brand Management & Representation Strategy Development

    1. Design Trend Research & Competitor Design Analysis

    2. Localisation/rebranding Of Brand Visual Identity - Logo, Localised Logo, Localised Typeface, Font Use, Colour Palette, Layout, Imagery/Video Usage etc.

    3. Design Guide Development - Brand Experience, User Experience, Digital Experience etc.

    4. Design Application Development & Production - Web/Mobile, App, UI/UX, Subtitles, Print, Packaging etc.

    5. Creatives Development & Production - Campaign Creatives, Ad Creatives, Social Media Creatives etc.

    6. Visual Direction - Concept Development, Art Direction, Graphics/Visual Development & Styling

    7. Asset Production - Photography/Videography Planning, Storyboarding, Scripting, Scouting, Retouching, Editing & Subtitling etc.

    1. Communication Trend Research & Competitor Content Analysis

    2. Localisation Of Brand Verbal Strategy - Target Audience Segmentation, Key Messaging, Communication Framework & Messaging Hierarchy etc.

    3. Localisation/Translation Guide Development - Tone & Voice, Terminology, Do’s & Don’ts etc.

    4. Localisation/Translation - Articles, Campaign, Ads, Social Media, App, Subtitles, Print, Packaging etc.

    5. Website Localisation - Localisation of EN Website to Each Locale

    6. Website Creation & Management - Creation of Full Local Website

    7. SEO - Metadata Optimisation, Website Audit, Content Audit, Content Gap Analysis, Metadata Implementation, Local Search Engine Indexing & Optimisation (Naver, Daum & Google) etc.

    8. Offsite Content Creation & Management - Production of Local Content on Local Platforms (Naver Blog, Brunch etc.)

    9. Digital PR Management - Owned & Paid Media, Sponsored Articles, Online & Print Publications, Media Ads etc.

    1. Social Media Planning & Management (Facebook, Instagram, KakaoTalk, LinkedIn, Twitter etc.)

    2. Influencer Collaboration Planning & Management (YouTube, Instagram, Naver Blog etc.)

    3. Micro Campaign Website Creation & Management

    4. CRM Management - KakaoTalk, EDM, Chatbot, Email etc.

    5. Conference, Trade Show, Media Day Planning, Setup & Management

    6. Offline Event, Popup Store Planning, Setup & Management

1   Brand Management

We believe that a strong brand is the cornerstone of success. Our talented team of marketers meticulously crafts brand strategies tailored to resonate with the Korean and APAC audiences.

Leveraging creativity and design, we create compelling narratives and execute innovative campaigns that captivate audiences, inspire loyalty, and drive meaningful connections.

    1. Target Audience Analysis

    2. Campaign Objective Setting

    3. Media Research & Negotiation

    4. Media Channel Selection

    5. Budget Planning & Allocation

    6. Timeline Development & Media Scheduling

    1. Naver Search Ads - Registration, Setup & Management

    2. Daum/Kakao Search Ads - Registration, Setup & Management

    3. Google Search Ads - Registration, Setup & Management

    4. Ad Copywriting & Ad Creative Production

    5. Tracking Setup & Optimisation

    6. Reporting & Planning

    1. Naver Display Ads - Registration, Setup & Management

    2. Daum/Kakao Display Ads - Registration, Setup & Management

    3. Google Display Ads - Registration, Setup & Management

    4. Ad Copywriting & Ad Creative Production

    5. Tracking Setup & Optimisation

    6. Reporting & Planning

    1. Meta Ads (Facebook & Instagram) - Registration, Setup & Management

    2. KakaoTalk Ads - Registration, Setup & Management

    3. LinkedIn Ads - Registration, Setup & Management

    4. Twitter Ads - Registration, Setup & Management

    5. Ad Copywriting & Ad Creative Production

    6. Tracking Setup & Optimisation

    7. Reporting & Planning

    1. Naver Shopping/Naver Smart Store Ads - Registration, Setup & Management

    2. Kakao Shopping Ads - Registration, Setup & Management

    3. Google Shopping Ads - Registration, Setup & Management

    4. Coupang Shopping Ads - Registration, Setup & Management

    5. Ad Copywriting & Ad Creative Production

    6. Tracking Setup & Optimisation

    7. Reporting & Planning

    1. ACE Trader/ACE Exchange Ads - Registration, Setup & Management

    2. Criteo Ads - Registration, Setup & Management

    3. Taboola Ads - Registration, Setup & Management

    4. MobiON Ads - Registration, Setup & Management

    5. Other Mobile Network Ads - Registration, Setup & Management

    1. Influencer Campaign Strategy & Planning (Seeding, Sponsored Content, Collaboration etc.)

    2. Influencer Identification & List-up

    3. Influencer Outreach & Relationship Management

    4. Influencer Content Creation & Review

    5. Influencer Campaign Monitoring & Management

    6. Influencer Compliance & Legal Considerations

    7. Influencer Campaign Performance Measurement & Reporting

    1. Data Tracking Setup (Google Tag Manager, Facebook Pixel, Naver Premium Log, Naver Conversion Tracking Script, Kakao Pixel etc.)

    2. Data Collection & Monitoring (Google Analytics, Naver Analytics, Google Looker Studio - Formerly Google Data Studio etc.)

    3. Data Cleaning & Preparation

    4. Data Analysis & Insights

    5. Data-driven Strategy & Recommendations

    6. Data Visualisation & Reporting

2   Performance Marketing

In the fast-paced digital realm, driving tangible results is paramount. expand k's performance marketing expertise empowers businesses to optimise their digital presence, increase conversions, and maximise ROI.

Through data-driven strategies, precise targeting, and meticulous optimisation, we help you reach the right customers at the right time, achieving unparalleled growth and measurable success.

    1. Market Opportunity Evaluation (Market Size, Growth Trends & Consumer Behavior)

    2. Market Risk Research (Regulatory Environment, Logistics Infrastructure & Cultural Considerations)

    3. Market Competitor Analysis (Market Share, Pricing, Product Offerings & Target Customer Base)

    4. Market Entry Strategy Development

    5. Market E-commerce Blueprint Development

    1. Brand & Product Localisation

    2. Brand Protection Measures

    3. Import & Customs Support

    4. Product Demand & Sales Forecasting

    5. Product Inventory Management

    1. Local Product Compliance Applications

    2. Local Legal Regulations Applications

    3. Local Product Testing & Certification

    4. Local Consumer Protection Law Adherence Check

    1. Brand Website & Online Store Setup

    2. Payment Gateway Integration

    3. Product Description Page Production

    4. Brand Website & Store Management

    1. Marketplace Store Setup

    2. Order Processing & Integration

    3. Product Description Page Production

    4. Marketplace Store Management

    1. Warehousing Setup & Operations

    2. Fulfilment Setup & Operations

    3. 3PL Setup & Operations

    1. Local Customer Service Setup & Operations (Chat, Phone, Email etc.)

    2. Customer Relationship Management (EDM, KakaoTalk, Phone etc.)

    3. Customer Dispute Management

    4. Custom Order Shipping & Returns Management

3    E-commerce Activation

In an increasingly competitive e-commerce landscape, it's crucial to have a seamless online presence. expand k offers end-to-end e-commerce services that streamline your operations and accelerate your digital growth.

From platform development and design to inventory management, payment solutions, and customer support, we provide comprehensive solutions that enable you to deliver exceptional online shopping experiences.

    1. Current Status Audit

    2. Local Digital Trend Research

    3. Local Digital Roadmap Development

    4. Local Digital Brand Positioning

    1. Local Digital Channel Strategy

    2. Local Digital Distribution Planning

    3. Local Digital Customer Journey Mapping

    4. Local Digital Interaction Optimisation

    1. Local Digital Technology Research

    2. Local Digital Technology Adoption Assessment

    3. Local Digital Innovation Opportunities

    1. Local Digital Training Needs Assessment

    2. Local Digital Training Programs

    3. Local Digital Workshops & Hands-on Support

    1. Local Digital Consulting

    2. Local Digital Optimisation & Automation

    3. Local Digital Integration & Implementation

4    Digital Consulting

Digital transformation is reshaping industries at a rapid pace. At expand k, we act as your trusted advisor, guiding you through the complexities of the digital landscape.

Our experienced consultants possess in-depth knowledge of the Korean and APAC markets, providing valuable insights and customised strategies to help you stay ahead of the curve, seize new opportunities, and drive sustainable growth.

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